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WELLA Color Charm Powder Hair Lightener 1lb

4.7 4.7 out of 5 stars 2,969 ratings
WELLA Color Charm
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$27.49 $1.72 per Ounce
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Purchase options and add-ons

Brand Color Charm
Hair Type Chemically Treated
Product Benefits Up to 7 levels of lift, Dust-free formula
Item Form Powder

Description

Wella Color Charm Powder Lightener is controlled reliable lightening action

Benefits

Up to 7 levels of lift, Dust-free formula

Suggested Use

Mix in a non-metallic bowl. Do not process for more than 50 minutes.
Complete the regimen
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WELLA Color Charm Powder Hair Lightener 1lb
$27.49 ($1.72/Ounce)
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Wella ColorCharm Permanent Liquid Hair Color for Gray Coverage
$9.99 ($7.14/Fl Oz)
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WELLA colorcharm Permanent Liquid Toners, Neutralize Brass, Free of Parabens, Vegan Formula
$9.99 ($7.14/Fl Oz)
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From the manufacturer

WCC Powder Lightener
Wella Colorcharm Powder Lightener

Wella Colorcharm Liquid Toner

Wella colorcharm collection provides a wide range of products that gives you the creative freedom to achieve the results you want.

  • Permanent & Demi- Permanent
  • Toners
  • Semi- Permanent Creative Colors
  • Lighteners
  • Developers

Wella colorcharm Lightener

Dust-free Powder Lightener

Use Wella colorcharm Dust-Free Powder Lightener for brilliant blonde results with up to 7 levels of lift. With its controlled and reliable lightening action, the Powder Lightener is ideal for all on- and off-scalp application techniques. It has a protecting oil system to help lock in moisture.

Wella colorcharm powder lightener

What to Prepare

Wella colorcharm Lightener and Toner T18, bowl & brush, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

Wella colorcharm powder lightener

Wella colorcharm powder lightener

Wella colorcharm powder lightener

Wella colorcharm powder lightener

Wella Colorcharm Powder Lightener
Wella Colorcharm Powder Lightener Wella Colorcharm Powder Lightener Wella Colorcharm Powder Lightener Wella Colorcharm Powder Lightener
See the product See the product See the product See the product
Customer Reviews
4.7 out of 5 stars
2,969
4.6 out of 5 stars
16,926
4.5 out of 5 stars
12,500
4.6 out of 5 stars
12,656
Price $27.49 $9.99 $9.99 $9.02
Wella colorcharm Powder Lightener Wella colorcharm Toners Wella colorcharm Permanent Liquid Hair Color Wella colorcharm Cream Developer
Main Benefit Achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening Ideal for creating delicate shades of blonde Long-lasting, fade resistant results & excellent gray coverage Formulated specifically for colorcharm Hair Color
Format Powder Lightener Permanent Liquid Toners Permanent Liquid Hair Color Cream Developer
Result Reliable lightening up to 7 levels of lift; for use on and off scalp The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde Easy to use with bottle application for 100% gray hair coverage Proper level of activation for effective color deposit without lift
Formula Dust-free Liquidfuse Technology Liquidfuse Technology -

Product details

  • Product Dimensions ‏ : ‎ 5.12 x 5.12 x 5.55 inches; 1.18 Pounds
  • Item model number ‏ : ‎ 84838445
  • UPC ‏ : ‎ 070018102966
  • Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)
  • ASIN ‏ : ‎ B07RYLBXFZ
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,969 ratings

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Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,969 global ratings
Great bleach! I buy 1 bucket a year.
5 Stars
Great bleach! I buy 1 bucket a year.
Love this bleach! I’ve been buying a bucket 1-2x a year for several years. I usually mix a bleach to developer ratio of 1:2, with 20vol developer. Perfect for retouching my roots and prepping my hair for a new bold color. I’ve done every color of the rainbow.
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Top reviews from the United States

Emma
5.0 out of 5 stars Great bleach! I buy 1 bucket a year.
Reviewed in the United States on April 5, 2024
Verified Purchase
Love this bleach! I’ve been buying a bucket 1-2x a year for several years. I usually mix a bleach to developer ratio of 1:2, with 20vol developer. Perfect for retouching my roots and prepping my hair for a new bold color. I’ve done every color of the rainbow.
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Emma
5.0 out of 5 stars Great bleach! I buy 1 bucket a year.
Reviewed in the United States on April 5, 2024
Love this bleach! I’ve been buying a bucket 1-2x a year for several years. I usually mix a bleach to developer ratio of 1:2, with 20vol developer. Perfect for retouching my roots and prepping my hair for a new bold color. I’ve done every color of the rainbow.
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One person found this helpful
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Emma J
5.0 out of 5 stars I got the results I wanted
Reviewed in the United States on March 31, 2024
Verified Purchase
I have a lot of hair and I always end up buying quite a few of the little packets so I decided to just buy this. I bleached my entire head of hair with it and it was great. I basically had no idea what I was doing and my hair is still here and looks good.
3 people found this helpful
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Abel
5.0 out of 5 stars Does the job
Reviewed in the United States on March 21, 2024
Verified Purchase
Bleach powder is bleach powder, but I like to stick to wella because they make my favorite developer, so I just go all the way. Brings me to platinum with ease and from there I can go white whenever I want with purple shampoo.
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Abel
5.0 out of 5 stars Does the job
Reviewed in the United States on March 21, 2024
Bleach powder is bleach powder, but I like to stick to wella because they make my favorite developer, so I just go all the way. Brings me to platinum with ease and from there I can go white whenever I want with purple shampoo.
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2 people found this helpful
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N
5.0 out of 5 stars Great bleach
Reviewed in the United States on August 25, 2022
Verified Purchase
I have a lot of thick, dark brown almost black hair with some greys, and use this with a 30 volume developer on my roots for about 45-50 mins or until I notice it’s pale blonde. I do it everyone month or two, and a container of this can last me a few months, but it depends on what I’m doing.

I also want to mention that I add Hi Pro Pac’s Extremely Damaged Hair Repair Intense Protein Hair Treatment to my conditioner regardless of which bleach I’m using, so I’m sure this has helped my hair overall in some way. Fortunately it’s not as expensive as other brands, and it also lasts me a long time since I mix it half and half with conditioner. I recommend some kind of hair mask / treatment when bleaching, dying, and/or heat styling as they can be damaging over time.

— Actual review —

I’ve tried many different types of bleach throughout the years, but this one has definitely been the best powder lightener I’ve tried. Others didn’t work as fast, I’d have to go over my roots twice, they’d make my hair feel drier, and would be more gritty. This one works within the time it says it will for my dark hair, I’ve never had to double bleach even when going pale blonde, my hair still feels soft after, and the bleach is smooth when mixed.

I’ve also used this bleach on black boxed / permanent black dyed hair a couple of times to get it light blonde, and it never got stretchy, even after a couple bleach baths on top of that. I still use it with 10 or 20 vol for bleach baths to remove temporary / demi-permanent / colorful hair dyes (Adore, Arctic Fox, Manic Panic, etc.) whenever I change my hair color, and it doesn’t damage my hair and make it stretchy like other bleaches can on pre-lightened hair.

My favorite bleach is Ion’s Cream Lightener as I find it easier to use, the consistency is better, and it lightens a bit faster. That one’s not always in stock, but this Wella one is a super close second. I think what helps with this powder one though, is using a mini whisk to mix it up. It gives it a very smooth consistency similar to the cream lightener.

I used to use other powder lighteners like L’Oreal Quick Blue, Clairol BW 2, Manic Panic, etc., but they left my hair stretchy and dry, especially when removing black boxed / permanent black dye (I’d flip flop between black hair, blonde, and colorful a lot). I’d try all these expensive treatments like Aphogee, Redkin, etc., and it just made it a costly hassle (still recommend the ahi Pro Pac one though!). Wella Color Charm’s Powder Lightener doesn’t leave my hair stretchy, frizzy, or super dry like the others, and I wish I used it instead of the cheaper ones from the start.

I’d say try it if it’s within budget. It’s been much more gentle on my hair, has costed me less in the long run, and is a better product overall. Everyone’s hair is different and we might use it differently, so it could be amazing for me but not for someone else. If you can try it, go for it, but be careful regardless since it’s still bleach and can cause damage.
70 people found this helpful
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Kelly
5.0 out of 5 stars Great even lightening
Reviewed in the United States on March 8, 2024
Verified Purchase
Used with a 30 vol Sally's Developer and it was able to bleach my hair evenly. First use lifted my black hair about 6 levels. Creamy texture and does not smell too bad!

Would recommend.
One person found this helpful
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Brian porter
4.0 out of 5 stars Great product!
Reviewed in the United States on March 17, 2024
Verified Purchase
Last pretty long my fiancée did her hair like three weeks ago and it’s still there!
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LeAnn Justus
5.0 out of 5 stars Good
Reviewed in the United States on March 24, 2024
Verified Purchase
Only way to buy at home bleach
One person found this helpful
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Caitlin
5.0 out of 5 stars The best
Reviewed in the United States on February 9, 2024
Verified Purchase
Don’t even bother looking at other powdered bleach…nothing works as well as wella. I’ve learned my lesson from straying haha, but this stuff does the trick every time and doesn’t turn out yellow. It’s the best I’ve ever used and I’ve tried a bunch!
7 people found this helpful
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Top reviews from other countries

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Ambrosia
5.0 out of 5 stars Does the job
Reviewed in Canada on April 26, 2024
Verified Purchase
Works really well, a generous size and well priced.
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Kindle Customer
5.0 out of 5 stars BIG CONTAINER! Also good product ☺️
Reviewed in Canada on March 23, 2024
Verified Purchase
Very solid product! Did exactly as promised! As mentioned the container was big for the amount of product that was in it, but it was still the expected amount. I think i went overboard on the amount of powder that was mixed with the 30 v developer, as it did a number on my scalp, but i haven't bleached my hair in two years and used to always use box dye bleach, but overall, solid.
2 people found this helpful
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Alexandre
5.0 out of 5 stars Wella
Reviewed in Canada on April 29, 2024
Verified Purchase
Excellent produit
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Ash McCracken
5.0 out of 5 stars bleaches nicely
Reviewed in Canada on April 16, 2024
Verified Purchase
sometimes have trouble bleaching/lightning the ends of my hair with this but that’s due to my extensive dyeing. other wise awesome
One person found this helpful
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Katrina Walsh
5.0 out of 5 stars Good
Reviewed in Canada on April 18, 2024
Verified Purchase
Good
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Katrina Walsh
5.0 out of 5 stars Good
Reviewed in Canada on April 18, 2024
Good
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